Content marketing is vital for boosting the business. According to statistics, 93% of B2B marketers use content marketing! This is the core reason for their exponential growth. You are lagging if you are not opting for it in your marketing regime!
Knowing the best content marketing tools is essential for a successful marketing strategy. This post will introduce you to such tools that will help escalate your business in the right direction.
Overview of Content Marketing
There are various traditional ways of marketing. However, the needs change with time, and so do the marketing methods. At present, content marketing is one of the most powerful and sought-after ways to achieve more traffic and high conversion rates.
Content marketing is the method of delivering content related to brand information or any other related data to your target audience. This can be executed with the help of various content marketing tools.
Furthermore, content marketing is inclusive of:
- Content analytics
- SEO optimization
- Lead generation
- Social media optimization
- Content generation and much more
Need for Content Marketing Tools
The question is, why content marketing tools?
The simple answer is these tools increase engagement and sales for your brand! In addition, here are some statistics that entail the importance of content marketing:
- Brands that develop their blogs get 67 percent more leads.
- Companies using content marketing have seen 30 percent higher growth than their counterparts. In addition, here are some statistics that entail the importance of content marketing:
The best content marketing tools help to attract your target audience and convert users into customers. These tools help to deliver the content in a precise and straightforward manner. In addition, as a marketer, capturing your target audience and gaining their trust to buy the products is vital. With the help of content marketing tools, it is easier to achieve these goals!
Top Content Marketing Tools
We are enlisting the best content marketing tools to help you cater to the audience’s needs and boost your growth. Different sections of the audience demand other content and information. These tools help you deliver precisely the same. We are mentioning the best tools for content marketing categorized into various segments that fulfill additional requirements.
Management Tools
1. HubSpot
This is one of the best management tools available. HubSpot offers many features that make working with the team easier. The dashboard helps to keep a check on the sales pipeline. Moreover, checking reports on productivity, performance, and day-to-day activities is easy.
Some of the most impressive features are:
- Pipeline management
- Company insights
- Reporting dashboard
- Deal tracking software
In addition, HubSpot’s CRM software helps in content management, customer service, operations, and much more. It is endowed with features such as live chat, email tracking, prospect tracking, and a meeting scheduler to provide excellent service.
Pricing: HubSpot’s CRM is free to use!
2. WordPress
It is one of the most popular open-platform for users. It is free for everyone and contains tons of features.
WordPress’s dashboard is user-friendly and neat. It is a great management tool that helps team members to collaborate and work together. You can get information related to your website’s content here, such as:
- Blog posts
- User’s comments
- Analytics
- CSS codes
- Pages
- Media
- Plugins
- Appearance
- Tools and much more
In addition, there are thousands of plugins available on WordPress. There is also an option to install plugins per requirements, such as Yoast SEO, Google Analytics, etc.
Pricing: Free to use
Check out: WordPress vs Web Development
3. Contentools
It is an excellent tool for keeping track of your content marketing strategy. Planning, managing, collaborating, and publishing with Contentools is simple. No need to complicate your process with plenty of spreadsheets, email threads, etc.
Centralize and streamline your marketing plans with this tool easily. The production dashboard contains exciting features that make management more effortless.
- Strategy and personas
- Workflows
- Marketing Calendar
- Social media scheduling
- Analytics and insights
- 1000+ integrations and much more
Contentools help integrate 1000+ tools and software such as Semrush, Instagram, Pinterest, etc.
Pricing: All the libraries are free of cost.
4. Google
Google provides many tools and software for easy management:
- Google Analytics: Helps to know the real-time analytics of web applications. It is highly beneficial to see the performance of your website. With google analytics, you can do it for free.
- Keyword planner: It helps you to find the most relevant keywords for the content that will help to increase your reach and make your content rank higher on SERPs.
- Google Trends: According to your location, you can find the trending keywords. Moreover, it is not just limited to your country but gets information worldwide with just a click.
- Google Search Console: It helps you know your site’s performance and traffic and fix issues, if any.
Pricing: All these tools are free of cost.
Collaboration Tools
5. Asana
Asana is one of the best content marketing platforms. It is a great collaboration tool, and millions of people use it globally. It helps teams to be productive and manage from anywhere. Asana syncs the teams and lets them manage work to hit deadlines at the right time.
Moreover, plenty of features make the workflow smooth while using Asana. It helps in:
- Project management
- Request tracking
- Agile management
- Remote teams
- Campaign management
Asana is excellent for marketing, operations, leaders, and managing products. You can build roadmaps and manage launches.
Pricing
- Basic: Free to use
- Premium: US$10.99
- Business: US$24.99
6. Trello
This tool helps you to manage any kind of workflow efficiently. It allows you to manage and collaborate with your team anytime and anywhere. Moreover, it is suitable for small as well as big businesses. Lists and cards help to prioritize work and choose what to do first. You can simply drag and drop these cards to categorize them under different sections.
Trello has over 20,00,000 teams worldwide connected together.
It helps you with events, meetings, and goal setting. In addition, you don’t need to work with codes; everything is automated.
Pricing
- Standard: $5USD
- Premium: $10USD
- Enterprise: $17.50USD
7. Slack
Slack is free to use for users. It presents an organized space for teams to collaborate and work together. It provides various mediums to talk to each other.
In addition, many other working applications can be integrated into Slack, such as Google Drive, Google Calendar, Zoom, etc.
According to statistics, around 85% of users say this tool has improved communication. Not just this, 86% say that their ability to work remotely has improved a lot.
Pricing
- Pro: INR 218/month
- Business+: INR 375.20/month
- Enterprise Grid: Contact here
Digital Analytics Tools
8. SemRush
The integration of this digital analytics tool is with 55+ tools. It helps in SEO, Competitor analysis, content marketing, social media marketing, etc.
According to statistics, 10 million marketing professionals have used Semrush. Moreover, approximately 30% of Fortune 500 companies use it. Many small-scale and big-scale companies use this tool.
Semrush offers easy SEO tools to grow organic traffic. With its help, it is simple to run technical SEO audits and track SERP positions. It also assists in creating content that runs on different search engines. Semrush shows the competitors' marketing strategies that help to understand their promotional strategy.
Pricing
- Pro: $119.95monthly
- Guru: $229.95monthly
- Business: $449.95monthly
9. Google Analytics
Google Analytics is an excellent tool that provides plenty of features. You can access real-time traffic and other trends to understand traffic insights. This tool displays other options, such as content performance, marketing, products, and more.
Analytics work with Google‘s ads that helps businesses to deliver results and achieve targets.
Google Analytics gathers data from your websites and applications and will report the insight of your business. Therefore, the workload on the team gets lighter, and the approach becomes more brilliant!
Pricing
Tools are free of charge.
10. Moz
This tool helps make SEO, content marketing, inbound marketing, and link building much more accessible.
These provisions help businesses to increase their traffic and visibility on various search engines on the internet. Here are the key features provided by this tool:
- Site audits
- Backlink analysis
- Rank tracking
- Keyword search tools
- Site crawl
- Content optimization
- Analytics and Reporting
Moz offers insights on getting quality and authoritative links. The crawlers scan your site and find technical issues. Moreover, it also provides solutions to fix such obstacles.
Pricing
- Standard: $99/ month
- Medium: $179/ month
- Large: $299/ month
- Premium: $599/ month
11. Adobe Marketing Cloud
Adobe marketing cloud helps businesses to manage, personalize, and optimize campaigns due to the inclusion of the Marketo Engagement Platform.
Various marketing cloud products are mentioned below that give a boost to the business:
- Content management: The content manager helps to manage thousands of copies efficiently.
- Personalization: Adobe marketing cloud is a personalization engine that optimizes with the help of machine learning across multiple channels such as applications and the web.
- Marketo Engage: It helps your brand with marketing agility.
Pricing
- US$19.99/month: Creative cloud introductory pricing
- After the above offer ends, it charges US$29.99/month (plus applicable taxes)
CRM Tools
12. Zoho
Zoho is an end-to-end CRM solution that helps businesses grow. The online workplace allows teams to communicate, store, and collaborate while working on a project.
Furthermore, Zoho One helps you run a business with 45+ other applications. It is easy to manage and automate tasks across your company. Here are some additional features:
- CRM Plus: a great customer experience platform
- Finance Plus: unified finance platform
- People Plus: HR platform
- Marketing Plus: excellent marketing platform
- IT Management: aligns IT with your business
Pricing
- Basic: INR 999
- Standard: INR 1,999
- Professional: INR 6,999
13. Salesforce
Salesforce is amongst the top CRM software available. This tool makes it easy to grow your sales due to various features.
- Sales opportunity management: view complete details on one screen, option to close deals anywhere, anytime.
- Lead and contact management: easy to track emails, calls, messages, and identification of key contacts.
- Customizable reports and dashboards: user-friendly dashboard with impressive features.
With Salesforce, forget spreadsheets and complicated management of data. Managing data, having insights, and building customizable reports is easier.
Pricing
- All-in-one sales and support app: $25
- Complete CRM for any size team: $75
- Deeply customizable sales CRM for your business: $150
14. Drip
This tool provides automated marketing tools and insights that help your business to boost. It helps to build high-converting emails with onsite campaigns. In addition, the platform is easy to use.
There are easy-to-follow chapters that also help to understand SMS and email marketing. In addition, there are many templates to build emails. This helps to ease your job.
Some key highlights of the features are given below:
- Automation
- Segmentation reports
- Insights and guidance
- Forms
- Pop-Ups
- Email marketing automation
Pricing
- $39 per month
Content Analytics Tools
15. Parse.ly
This tool helps creators and marketers understand content marketing and content performance. Different tools guide to driving meaningful results that help to achieve targets.
The real-time data indicates the current insights and helps to analyze future plans based on this data. Moreover, the tracking tools help to know traffic-related metrics, subscriber tracking, and much more.
Parse.ly offers an overview of your audience's devices, such as iOS, Android, Facebook Instant, Apple News, etc. It also delivers information related to your audience's engagement (text, videos, audio, etc.)
Pricing
16. Digimind
It’s excellent software that provides accurate customer insights and market trends. These trends help you to make a plan for your future business strategies.
The key highlights of this tool are provided below:
- Influencers identification
- Campaign analysis
- Competitive intelligence
- Maintains brand reputation
This software gathers and customizes content with an easy-to-read analysis. Moreover, it is trusted by global brands and agencies such as Asus, Canon, Dentsu, Honda, Lenovo, L’Oréal, Nike, etc.
17. Ceralytics
This content intelligence platform excels in providing content that you should create. No need to do guesswork. With this tool, you know exactly what the audience needs!
It helps you to know the particular topics that provide inbound traffic, more engagement and boosts conversions for your brand.
The main features are:
- Identifies content gaps between you and your competitors.
- Tells the content that engages and converts the audience.
- Inform about the pain points of the audience.
- Benchmarks your performance against your competitors.
Pricing
Content Optimization Tools
18. Yoast
Yoast is one of the most popular and incredible tools to use. The Yoast SEO software is active on 13,000,000+ websites. This tool helps website owners to achieve more traffic from different search engines.
Their algorithm helps search engines find and comprehend your pages to get a high ranking on Google. It takes care of the technical SEO very well.
Moreover, Yoast works together with the WordPress community, making it easy for website owners to work who use WordPress.
Pricing
- $99USD/annually (excluding VAT)
19. Optimizely
The digital experience platform of Optimizely helps you to create and optimize your website with the latest features.
You can create and quickly scale content on this CMS tool. Here are the features:
- Media management
- Project management
- Approval workflows
- Authoring and layout
With the help of artificial intelligence, personalize the content and test new features. You can work on the following:
- Web A/B testing
- Personalization
- Feature management
Along with content management, it is an excellent experimentation platform that helps you to understand new approaches to scale the data.
Pricing
- Manage: $79/month
- Create: Click here
- Orchestrate: Click here
Online Advertising Tools
20. ClickFunnels
It is an incredible option for businesses to increase their sales. Features of ClickFunnels are listed below:
- Builds sales funnel quickly that helps convert
- Drag and drop web page editor
- Email marketing automation
- Facebook marketing automation
- Easy-to-use dashboard
This tool helps create simple funnels that quickly get visitors' contacts. The contact information assists you in connecting with potential customers and generating new leads.
In addition, it provides a 14-day free trial too. However, after subscribing, you can upgrade to ClickFunnels Platinum, which offers multi-dimensional marketing (highly targeted messages to customers).
Pricing
- Basic: $127/month
- Pro: $157/month
- Funnel Hacker: $208/month
21. WordStream
With WordStream, make online marketing easy!
Various innovative tools help you to gain insights to grow your business. It covers eight main areas to ensure your Google ads are performing well:
- Quality score
- Click-through rate
- Best practices
- Impression share
- Long tail keywords
- Mobile Optimization
- Account activity
- Wasted spend
Moreover, it comes with a free keyword tool that helps you with keyword research to drive traffic through SEO. This tool allows you to get the following:
- Relevant keyboard suggestions
- Keyboard volume
- Cost-per-click data
- Keyboard suggestions based on your industry and location
Conclusion
Content marketing tools help generate more traffic by delivering your content to a broader audience. As you can see, various categories of these marketing tools serve different purposes. These sections will help you pick the right tool that best suits your requirements.
Furthermore, these tools help to manage your workflow and deliver the target results. Who doesn’t want that?
Make sure to use these top content marketing tools as they help your business run smoothly. We hope the information provided above helps you in the best way possible!
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Frequently Asked Questions
1. How does content marketing help your business?
Content marketing helps deliver your content to a broad audience which in turn gives more traffic and conversion rate.
2. How to choose the right content marketing tool?
Always match your requirements with the features provided by the marketing tool. Do take a free trial before making the final decision.
3. Which is the best tool for SEO content creation?
We have listed a few tools above. Kindly go through them for detailed insights.
4. What are some popular digital marketing techniques?
Some popular marketing techniques are content marketing, email marketing, web advertising, SEO optimization, affiliate advertising, and more.
