Every business requires great content to deliver its ideas and information to the users. As the world is quickly inclining towards digitalization, it is essential for every company to have active social media platforms with strong content. Furthermore, various companies are on their way to producing humongous content daily. However, some of them are still lacking!
It is essential to understand the power of content and hence, content marketing!
Content marketing has become a powerful tool in the industry and helps marketers to sell their brands to the audience. Moreover, it can help you to increase conversion rates, reduce bounce rates, and ultimately boost your sales.
Various marketers produce content and focus on collaborating by following traditional manual tools such as spreadsheets, emails, etc. However, these tools or methods do not necessarily result in upscaling marketing operations. For this, we have Content Marketing Platforms or CRPs.
Now, what exactly are content marketing platforms and their importance? This post answers all your questions!
Let’s begin!
What is a Content Marketing Platform?
A content marketing platform, or CRP, is an incredible software solution that helps companies streamline their marketing procedures. It includes detailed planning from the beginning to the end.
In addition, the core objective of such content marketing platforms is to help brands manage, coordinate, and increase their business by providing a smooth content management process. With the help of such platforms, it becomes easier for marketers to focus on managing other business objectives and social Key Performance Indicators or KPIs.
There are various options for CMPs, but first, let us understand the detailed features that will help your business flourish.
Features of a Good Content Marketing Platform
Here is a list of some beneficial features of content marketing platforms:
1. Analytics management
Mostly all content marketing platforms have a dashboard containing detailed information about leads, revenue, content metrics, etc. This data helps to understand the areas of weaknesses and opportunities at the same time.
2. Interoperability
The content marketing platform offers interoperability with other software systems like:
- Marketing automation
- Sales force automation
- Social media management systems
3. Asset storage and graphic creation
It’s a place to store documents, videos, blogs, images, etc. Moreover, there are methods to create images and videos for developing more engaging content.
4. SEO tools
As evident, SEO is a powerful method to increase the reach of your content. Therefore, such platforms offer appropriate keywords for a post or content to rank higher in search engines.
Check out: SEO Best Practices
5. Competitor analysis
This factor is essential to understanding and gauging the competitors. It helps to know their top practices helping them to boom higher.
6. Content marketing automation
Content marketing tools powered by artificial intelligence help create various types of content, such as blog posts, headlines, social media posts, emails, etc. They assist in generating the best and the most appropriate content.
7. Content promotion
A CMP also promotes content and handles task automation. This way, the team gets time to focus on other tasks.
How to Choose the Best Content Marketing Platform?
There are various criteria for finalizing the best content marketing platform suited for your business.
We are mentioning them below:
- Ease of using the platform: A complicated interface or a system with complex functionality is a big turn-off. It will eventually turn out to be useless for the employees who are working on it and consume more time.
- Pricing: Budget is important for choosing a CMP for your business. Analyze your requirements and then match them with the features provided by the platform. After that, choose the cheapest option that fulfills your needs the best.
- Multiple integrations: it is important to check whether the tool you choose works with your other systems and existing marketing software. For instance, email marketing platforms or CRM. The better the integration, the better will be your content marketing strategy.
- Support: The platform must provide 24x7 customer support in case you find any issues. In addition, also understand the service level agreement to know the proper functioning, terms, and conditions of the service.
- Flexibility: you must check if the software will help you to scale the business. Will the software adapt and work seamlessly if your content marketing team changes?
- Competitors' platforms: Analysing the competitors and understanding which platforms they use is an important factor that most companies often miss. This information helps you know how others excel so that you can incorporate their best practices.
Top 10 Content Marketing Platforms
1. HubSpot
- Price: free (limited features)
- Starting range: $45 per month
HubSpot is an excellent cloud-based marketing platform. This is a great option for you to manage your marketing and sales.
Features
A lot of features come with this platform, such as:
- SEO optimization
- Social media management
- Ad tracking
- Automated marketing campaigns
- Built-in analytics
- Reporting tools
In addition, it is possible to schedule content for various social media platforms in case you’re busy with other tasks. Hubspot also offers integration with other content marketing tools like:
- Google Ads
- Mailchimp
- Canva
2. Nosto
- Pricing: Different plans according to requirements
Nosto has various features that help businesses boost their marketing campaigns and schedule automated tasks. It comes with a dashboard that helps you monitor the business's performance.
In addition, you can also build personalized messages to connect with your customers and deliver your information. This helps to build a fruitful relationship with the users who can become your potential customers. Nosto also offers A/B testing features to experiment with, which helps understand which part of the website appeals to the audience.
The integration option of this content marketing platform is excellent and helps to work with other tools for the best results.
Features
- Behavioral targeting
- Website personalization
- Campaign segmentation
- Predictive analytics
- Workflow automation
- Contextual targeting
3. Semrush
- Demo: Try for free
With Semrush, you can increase SEO visibility and generate content that increases the conversion rate and benefits your business.
This platform provides an all-in-one toolkit for developing a successful content strategy and engaging the audience.
Features
The main features of Semrush are:
- Engaging headlines and trending topics
- Content gap analysis
- Share the content calendar with your colleagues for better teamwork
- SEO-friendly brief for the content
- Backlink opportunities for articles based on competitive analysis.
- Automated content audits
4. Zerys
- Pricing: Starting at $295 per month
This is another Incredible content marketing platform that focuses on boosting a business's sales. It has a huge network of around 85k+ writers to solve your writing problems.
Content is a powerful tool, and with Zerys, you can expect excellent content delivery.
It further helps to find appropriate keywords for the content you are writing. Such keywords help you to rank in various search engines.
Moreover, this platform can help you with inbound marketing due to the availability of subject matter experts.
Features
- Access controls/permissions
- Activity dashboard and tracking
- Measuring analytics
- Campaign analytics
- Audience targeting
- Brand management
5. Ceros
- Pricing: Demo and pricing details on request
Ceros provides highly interactive content for the audiences. You can generate different quizzes and forms to engage with the customers and know their requirements. This increases the chances of improving customer satisfaction, and your business gains more credibility.
In addition, the dashboard helps you to analyze the key marketing metrics and KPIs. This software provides you with great content management control with various tools.
Features
The key features are enlisted below:
- Generate informative content
- Analyze the performance
- Hire professionals for content creation
- Create products with animations
- No coding required
- Drag and drop interface
6. ContentStudio
Pricing: Starts at $25 per month
Competitor analysis by using this platform results in great insights. You can know third-party trending content on social media accounts and understand what works best for them. This data can be incorporated into your business too.
ContentStudio offers great integration with several marketing tools, such as:
- WordPress
- Flickr
Furthermore, the built-in features, such as editing the content, market research, content scheduling, etc., can help you to excel at content management. This platform's interface helps you get an overview of the content in one place. Hence, it helps to ease your tasks and manage content well!
Features
- Schedule content on social media channels.
- Get automation recipes to save time.
- Analyze the performance of the content on all the channels.
- Easy planning and collaboration.
7. Seismic
- Pricing: sign up for details
Incorporating AI in its content generation and management tools helps it excel. This famous platform is used by various companies for sales and marketing.
Seismic stores images, videos, and associated data so you can use it later whenever required. In addition, its automation platform helps arrange videos, images, and posts for your business. This platform helps you integrate with the following:
- Google platforms
- Salesforce
- Microsoft platforms
- HubSpot
- Bynder
- Klue
- Adobe
Furthermore, Seismic also offers great in-depth analytics and provides suggestions for the changes and content to add to various stages of a user’s journey.
Features
- Account-based engagement.
- Advanced search is available for a smooth workflow.
- Content utilization.
- Mobile presentation.
- Excellent creative templates.
8. DivvyHQ
- Pricing: Starting at $39 per month
With this software, you can streamline all the content development processes, such as planning, ideation, workflow, collaboration, strategy development, etc. Task automation is simple with the help of a content calendar.
In addition, you can customize and organize content based on different factors such as geography, channel, topic, etc. This platform is helpful for the marketing team due to planning and distribution tools.
The user interface is extremely simple and easy to use. There are no complications in front of the users. Overall, it’s an incredible content marketing platform for team collaboration, analyzing social media analytics, and project management.
Features
- Configurable workflow
- Conversion tracking
- Drag & Drop
- Engagement tracking
- Multi-Channel campaigns, management, and tracking
- ROI tracking
- Timely reminders
- Reporting/Analytics
- Editorial calendar
9. Joomag
- Pricing: Starting at $50 per month
It’s an excellent platform for ranking your content higher on search engines. There are hundreds of templates for images, newsletters, manuals, etc. Joomag helps to track the performance of your business via different tools.
The engagement insights showcase the user’s views, bounce rates, and session duration. These details help you to analyze the data and formulate strategies to perform better. In addition, you can also create targeted content by understanding the geographic insights feature presented by this platform. Jooomag also presents traffic insights to know where your visitors are coming from.
It integrates with other tools such as:
- Google Drive
- Marketo
- Mailchimp
- Insightly
Features
- Customizable templates
- Engaging email templates
- Engagement tracking
- Incredible performance management
- Get real-time updates
10. Contently
- Pricing: sign up for more details
Contently is an excellent content creation platform that helps you with marketing solutions. It delivers high-performing content with interesting information that catches the attention of users. The SEO feature helps to decide on the content that will rank high in search engine results.
This platform is audience-oriented and works according to the user's requirements. In addition, it also comprehends the behavior of your target audience, such as the format, channel, tone, likes, dislikes, etc., which helps formulate better planning.
Overall, Contently provides scalability to your business and increases the credibility of your business amongst the audience.
Features
- Campaign management.
- Activity dashboard to monitor various tasks.
- Alerts and notifications.
- Easy content management.
- Engagement tracking and real-time analytics.
- Social media integration (across multiple channels).
Conclusion
Content marketing is a powerful way to reach a wider array of audiences and increase your sales. If done right, content marketing can help your business flourish immensely. For this, various content marketing platforms are in the market that can assist you in the best possible way.
Such platforms come with various features, as listed above in the article. For instance, SEO-optimized content, automated tasks, management of tasks, innovative content creation, collaborative tools, etc. All this helps to streamline the content marketing processes and make it easy for you to handle different tasks.
We hope this post helps you know the best content marketing platforms and their importance. In case of any doubts, please feel free to comment below!
Good luck!
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Frequently Asked Questions
1. What is content marketing?
Content marketing is the method of delivering your content to a wide array of audiences via different channels and techniques.
2. Which is the best content marketing platform?
Ans. There are various platforms in the market. However, we have mentioned the top 10 CMPs in the article.
3. How to choose the best content marketing platform?
Check your interests and requirements with the features of the platform. Some important aspects are pricing, integration with other platforms, flexibility, scalability, etc.
4. What kind of content is most successful?
Content that delivers accurate and credible information adds value to the readers. Hence, make sure your content satisfies your target audience’s requirements.
5. What is a good content strategy?
Here are some steps to follow for building good content:
- Understand your goals.
- Know your target audience.
- Prepare a layout.
- Do proper research and add the latest information.
- Proofread and edit diligently.
- Publish the content.
