9 Best AI SEO Tools To Boost Rankings & Optimize Content

If you want your business to be noticed by search engines and to reach your target audience, you have to optimize your SEO strategy all the time.

It has now gone beyond the point of just a mere upgrade to enhance your reach and has become a necessity to stay relevant in the competition.

And with the recent advancements in AI, we now have several SEO tools that leverage artificial intelligence to intelligently automate and extract data. This helps you increase your website or page’s visibility on Google SERP!

So, we bring you the best AI SEO tools that you can use today to maximize your productivity and ensure that you edge out the competition for rankings and organic traffic!

Before that, let’s quickly understand how they can help.

Benefits of Using AI SEO Tools

We’ve mentioned 5 important benefits of AI SEO tools below:

• Automated keyword research: Searching for the keywords with the correct difficulty, entity relation, search volume, and intent can be a tiring and repetitive task. AI SEO tools automate this task thanks to their ability to analyze vast amounts of data in mere seconds and extract key insights for optimal use.
• Content Optimization: No matter how experienced a content writer or SEO professional may be, chances are that you’ll always miss out on some important aspects to add to the content. With AI SEO tools, you can bridge this gap and optimize your content based on entities, important phrases, and natural keyword insertion. They can also generate outlines based on the requirements of the topic!
• Competitor Analysis: We know that analyzing your competitors’ content is taxing when done manually. But you can use AI tools to extract this data quite easily and see where there are gaps in the content. You can then use this data to analyze your own content and close the knowledge gaps!
• Backlinking: Building backlinks takes time as well. In fact, just identifying important backlink opportunities can be very time-consuming. However, with AI SEO tools, you can leverage AI to identify high-quality backlinks and analyze the competitor page backlinks for link building.
• Performance Tracking: Don’t want to spend hours going through the console and analyzing the performances of hundreds of pages? Use AI SEO tools to automate tracking in real-time. You can also set custom alerts to ensure that whenever a content’s performance drops or increases beyond a certain threshold, you can take the required action.

9 Best AI SEO Tools

Before we begin the list, you must understand that none of the tools in the market promises or has the capability to replace human expertise and insights. These are tools to lighten the load, automate some repetitive tasks, and save your resources. 

1. Semrush

Semrush is a great solution for new businesses venturing into SEO or established ones trying to optimize their business. It is well-equipped to help you understand your website authority or keyword volume, backlinks, and competitor strategies in just a few clicks.

• The tool offers detailed digital marketing solutions with a dedicated focus on SEO, Content Marketing, Market Research, Advertising, Social Media, Local Marketing, and Agency solutions. 
• Semrush helps you discover untapped local and global keywords and helps you get an overall edge with your content.
• You can check your SERP (Search Engine Result Page) daily and plan ahead to optimize your content accordingly. 
• With the capability of running SEO audits and analyzing the traffic for backlinks, you will be always a step ahead with this SEO automation tool. 
• You can also optimize your content with Semrush’s ContentShake AI, which uses AI to improve your content copy based on what ranking competitors are doing.

Pricing

Semrush has three plans depending on your usage, billed annually:

2. Alli AI

Alli AI takes automation to an exciting level and helps you achieve more out of your SEO strategies. It offers On-Page SEO strategies along with a dedicated AI agent to take care of your technical SEO optimization needs. 

• The dedicated SEO AI agent for Alli AI doesn't only recommend suggestions for you, but rather brainstorms with you to understand your SEO needs. 
• It can curate an action plan for you by understanding your website behavior and requirements, and giving you data-driven insights to drive decisions.
• With Alli AI, you can optimize more pages and enjoy the privileges of Rule-Based Automation and Visual On-Page SEO Editor. 
• With its comprehensive site audit, you can ensure the peak performance of your website easily in just a few clicks. 

Pricing

Alli AI offers three pricing plans, which are as follows: 

3. Frase.io

Frase takes care of your content writing needs by implementing the best SEO measures through a unified workflow. It is tailored to implement SEO and relevant keywords, entities, and phrases in your research, outline, and overall writing. 

• You do not have to dedicate time to research and browse through aimlessly. Frase can condense the search results easily so you can have better control and envision key SERP metrics like word count, domain rating, and heading count. 
• The AI can help generate, modify, and organize outlines as per your writing needs and top results from your SERP easily.
• Frase can contribute to blog intros, high-converting copywriting formulas, FAQs, headings, and more along with seamless collaboration with your teams. 
• Get a thorough analysis of your keywords to understand your stand in the competition and have an advantage over your competitors. 
• It uses advanced AI algorithms to provide entities based on natural language processing. These entities can be implemented into your content to make it more readable for both the reader and the crawler.

Pricing

Frase has a free version and two levels of pricing plans to offer every month:

4. Ahrefs

Ahrefs is an all-one SEO tool that offers almost all the critical SEO and marketing insights to help you optimize your content and rank better. It improves your organic search visibility and goes beyond analyzing your backlinks, keywords with search volume, and overall website health.

 

• The Site Explorer helps with the insight of any website along with its backlink profile for you to have a superiority over your competitors.  
• Ahrefs promises to fix up to 170+ On-Page SEO issues and maintain overall SEO health. 
• You can generate keyword clusters instantly with Ahrefs in its dedicated dashboard. 
• It also helps you enhance the overall quality of your content with its AI Content Grader and AI Content Helper dedicated to focusing more on the relevant topic entities, rather than just the keyword.

Pricing

Ahrefs offers 4 pricing plans based on your requirements:

5. MarketMuse

MarketMuse is an intelligent tool that can provide valuable insights into your existing content and help you plan strategies for your future posts to increase your topical authority. It analyzes and scans your entire content network to formulate the right strategies, keeping your requirements in mind.

• It helps you formulate your content plan easily in just a few clicks and helps you understand your content journey better. 
• With its AI, which is well-versed in the latest LLMs, you can create outlines, expand concepts, shorten or expand content, and do much more. 
• MarketMuse can create clusters, recommend content plans, analyze keywords and audience/intent, and analyze content quality. 

Pricing

MarketMuse has a free version and its priced plans monthly as follows:

6. Jasper.ai

Jasper is a marketing platform that caters to all your marketing needs with its 90+ apps and high-end AI solutions. It is mainly known for its AI-driven content creation aligned with SEO optimization. You will get easy integration and a completely automated workflow aligned to build your brand’s voice. 

• Jasper uses machine learning to write blog posts, marketing copy, social media content, and more. The tool has a high marketing IQ which will help you with the best marketing practices, including generating images, brand voice and so much more. 
• It operates by accessing your company knowledge to generate unique content staying true to your brand voice. 
• Supports over 30+ languages for multilingual content.
• Offers easy integration with tools like Surfer SEO to improve rankings with keyword-rich content.

Pricing

Jasper has a Business plan for which you have to get in touch with its sales team and its other paid plans are as follows:

7. NeuralText

NeuralText is a dedicated SEO assistant that helps you build your content with real-time data. It’s proficient with research and writing, and helps with readability and overall research on the topic.

• NeuralText helps you with hundreds of long-tail keyword suggestions for each word that you feed it.
• Get real-time metrics of your traffic, rankings, and engagement in one place.
• Rephrase, summarize, or brainstorm easily with its AI writing assistant.

Pricing

NeuralText has three pricing plans with a 5-day free trial period.

8. Surfer SEO

Surfer is an SEO optimization tool that will help you implement high-end SEO services along with an inbuilt AI Content Detector and AI Humanizer. It helps ensure that your content is rank-worthy and even suggests headings, subheadings, and key topics to cover. It has a dedicated content optimizer page (similar to Frase) that uses advanced NLP algorithms to provide key entities and phrases to incorporate into your content.

• Performs a detailed site audit to identify technical and on-page SEO issues.
• It analyzes the structure of your content and checks technical SEO issues like the quality of your backlinks and others. 
• Helps refine content by recommending word count, keyword placement, and paragraph structure.
• Generates related keyword clusters for better optimization.

Pricing

Surfer SEO has a custom plan which you can design as per your business and its priced plans are as follows:

9. Clearscope

Clearscope focuses on various aspects of your written content to make it SEO-approved and, in turn, boost your rankings. The tool believes in up-to-date analytics to highlight the relevant keywords, topics, and various data-driven insights for organic traffic.

• You will be able to access accurate up to date volumes of any keyword on any topic. Along with that, it offers a sneak peek at subtopics and relevant questions that your searcher is asking. 
• It mimics the Google Autocomplete setup, making sure you hit the right spot with your keywords.
• Get AI-generated and SEO-optimized outlines and term recommendations to build your topical authority. 
• With Clearscope, you can monitor your content easily with its automatic alerts highlighting drops in rankings, traffic and so much more.

Pricing

Clearscope has a custom pricing package for businesses, which you can curate as per your needs. However, its independent pricing plans are as follows:

Free vs Paid AI SEO Tools

Wondering whether you should go for free or paid AI SEO tools? The answer to this question depends on your needs.

You have to define your needs, first and foremost. Do you require advanced content optimization capabilities or are you looking for a tool that just tracks the performance of a limited number of pages? Would you prefer the ability to identify high-quality backlinking opportunities or just need a tool that does basic site health checks?

Ultimately, it comes down to your requirements. The thumb rule to follow is this: if your requirements are advanced and you’re dealing with a large website, go with paid tools. This is especially important if you’re running a large agency or enterprise with the possibility of scaling.

However, if you’re someone who’s just a blogger or runs a small business with a few website pages, you’re better off saving the money and using a free tool. Of course, a free AI SEO tool will have lots of limitations, but it usually does the basics well.

Paid tools bring plenty of advanced features, but at a much higher cost. So, go for paid tools only if you can justify the investment.

You’ll also find paid tools providing a basic, free plan with limited capabilities. Try them out before committing to any of them for a long-term basis. 

AI SEO Trends & Future Predictions

SEO in 2025 is evolving to be more user-centric and AI-driven. Search engines are focusing on personalized experiences, meaning content needs to be highly relevant, intent-based, and engaging.

We will see AI getting more involved in content creation and optimization, making SEO more challenging and data-oriented. Additionally, with the rise of voice search, long-tail and conversational keywords will become even more important.

Want to dive deeper into the future of SEO with AI?

How To Choose The Right AI SEO Tool

Here are some factors to consider when choosing an AI SEO tool:

• Requirements: Not every AI SEO tool is the same. Some are better at keyword research, while others are better at content optimization. Understand your needs before choosing a specific tool.
• Ease of use: AI SEO tools are meant to make your job easier. But if you invest in a tool that’s difficult to use, you’ll end up spending more time understanding the tool instead of actually using it. So, look for a tool that has an intuitive design and easy controls.
• AI capabilities: Of course, AI SEO tools need to have AI capabilities. Research on the tool’s AI integrations to understand its use. Some tools use NLP to understand natural language while others use ML to improve their accuracy. 
• Integrations: The SEO tool must integrate with most of your current tech stack. Otherwise, you’ll have to jump back and forth between apps to perform simple operations.
• Pricing: Consider your budget before investing in an AI SEO tool. If you’re short on budget, content optimization tools like Frase give better value for money. If budget isn’t a constraint for you, go for renowned tools like Ahrefs!

Conclusion

If you wish to make the most out of any AI-driven SEO tool, you have to employ human minds to help the AI understand the right approach. You can only make the out of your optimization plan as long as you are assured there is a human oversight taking care of things. AI doesn't know your business, all it knows are certain patterns, and it will keep repeating its patterns for every user if there is no thoughtful intervention to redirect it accurately. 

This is where we come in with our decades of experience with SEO content. At TechAtom, we ensure that your online business is no longer invisible. Let’s help your website get its due traffic and recognition. Drop us an email or find us on LinkedIn!

Frequently asked Questions:

1. What are AI SEO tools, and how do they work?

SEO tools operate on the principles of machine learning and natural language processing to help you optimize your content. They are quick to generate valuable insights by analyzing vast amounts of data and improving search rankings efficiently.

2. Which is the best AI SEO tool for keyword research?

For keyword research, we’d recommend Ahrefs and Semrush.

3. Can AI tools replace traditional SEO strategies?

No, AI enhances SEO, but it will be clueless and a bad investment without human expertise in strategy, adaptability, and the vision to use the tool as per the needs.

4. Are AI-powered SEO tools worth the investment?

When backed by human insights and knowledge, AI-powered SEO tools can save time, improve accuracy, and enhance optimization.

5. Can AI SEO tools improve content readability and relevance?

Not all SEO-oriented tools are designed to improve content readability and relevance. The On-page SEO tools can improve content readability and relevance only with the help of a guided approach and human insight.