As a digital marketing agency, it is essential for us to acknowledge AI’s authority in the present market scenario. It has reached a point where big businesses have convinced themselves to rely on AI for content optimization.
The abundance of high-end tools operating on a simple interface backed by highly optimized features is a welcome relief for many. However, it is also being seen as a threat and a probable replacement for humans in the content ecosystem.
But it's a debatable topic for now. AI critics have categorically pointed out how AI is nothing without human input and generates repetitive content. But users siding with AI have highlighted its efficiency, swiftness, and accuracy.
So, we at TechAtom decided to try out the top content optimization tools for ourselves and understand how they fare. This blog talks about our first-hand experience and also helps you assess the situation in an unbiased light. But before that, let us first understand what we mean by AI Content Optimization Tools and proceed accordingly.
What Are AI Content Optimization Tools?
AI content optimization tools upgrade the entire structure of your content and optimize it as per Google or search engine standards. These are a bunch of tools that help you with your writing and story and offer valuable insight on SEO optimization, too.
Some tools offer an overall package and help with writing and SEO insights, whereas others prefer to be more specific. In both setups, the tool has a dedicated AI assistant that operates on your prompts.
To use these tools, you have to either prompt them or choose specific options. Once you can make it understand the concept, it generates the write-up in seconds. As far as SEO is concerned, it is capable of providing insights and numbers in a few clicks. Along with that, it can generate outlines, highlight the shortcomings of your website, suggest strategies, and so much more.
But a setup like this has pitfalls of its own. AI lacks the personalised touch, be it for your writing or your strategies. Secondly, it is dependent on human input for all its functions. However, forming an opinion on generalization can be a catastrophe. So, for an unbiased opinion, let us now proceed to check the tools one by one and see if they can live up to the hype.
5 Best AI Content Optimization Tools 2025
We have picked some top tools in the market that are capable of writing and providing SEO inputs. To assess their capability thoroughly, I shall ask the AIs to write a blog on the same topic as our article. Along with that, for the SEO tools, we shall seek help to optimize our TechAtom website.
1. Frase
Frase offers SEO and content writing suggestions, helping you optimize your strategy in one integrated platform. You can sign in to the tool easily with Google without committing to any subscription plan in advance. Once you log in, you will be prompted to create a “New Document” as per your content needs. This not only helps you have an organized approach but helps you communicate with the tool with clarity.
Frase dashboard as you log in
Frase “New Document” options
- To understand the true capability of Frase, I clicked on the third option to proceed with working on things from scratch. The newly created untitled document provided me with various briefs to help elevate my prompt further.
- I chose the“ Start writing with AI” option to proceed further. At this point, I was still a bit skeptical about its capabilities, as the banners on the tool refused to divulge many of the details.
- The moment I directed the AI with the prompt “Top AI Content Optimization Tools 2025”, it generated a blog in just a few seconds. Not only that, it included some top names in the market, and the reason for its popularity.
- But the problem with it as a writing tool is that it lacks the capability for deep research and a personalized touch. So, if you are stuck with Frase and rely on it solely, you will miss out on the crucial aspect of personalization and research.
- As far as its SEO capabilities are concerned, it doesn't allow you to go at it with a free plan. So, Frase as a writing assistant is a great support to have a quick idea of the given topic. Maybe you can even consider using it to get rid of your creative block as you start writing. Its Google search options give you a quick overview of all the top-ranking articles.
Overall, Frase is great to get rid of your writer’s block or get an idea on particular topics. However, you’ll need both your personal insight and legitimate sources to make Frase worth your while.
Frase “Untitled” document prompts
Frase generated article
2. Semrush
Semrush is one of the most popular tools on the market due to its SEO optimization capabilities. The best thing about using a tool like Semrush is that it is easy to operate, offering clear instructions throughout the content production journey. You can log in to Semrush with an integrated sign-in and start working on a given project right away.
Semrush dashboard
- As you can see, the tool has a dedicated option for some of the major SEO related concerns and provides an overall organized approach. To help understand its workflow, I began with its “Domain Overview” feature and pasted our website's link for its expertise.
TechGeekBuzz Domain Overview by Semrush
- Semrush is also capable of helping you with the most essential and basic aspect of SEO, which is keyword research. You can quickly get a keyword overview for any given topic and optimize your writing accordingly. As I pasted the word “ AI Content Optimization” on the dashboard, it quickly generated the overall authority and capability of the given keyword.
Semrush Keyword Research
- You will even find a quick backlink analysis with Semrush, which works on a similar process. All you have to do is paste your website’s URL and let it do the rest. But the challenge lies somewhere else with a tool like this.
- Semrush assesses your SEO standards and helps you understand your metrics. It doesn't offer any valuable suggestions or inputs for your SEO strategies. You can surely consider it as a reliable assistant to analyse your work rather than doing it all for you.
- It also limits you from generating ideas on your free plan to upgrade your existing SEO strategy.
Even though Semrush covers some of the major aspects of optimizing your website SEO, it lacks the advanced inputs for content. You will feel the need to upgrade once you realise you need help with the strategies and that only metric tracking is not enough.
3. Writesonic
Writesonic is a culmination of various tools packed into one platform to give you the ultimate writing and optimizing experience. As you log in to the tool after a hassle-free sign-in, you will see it has dedicated options like Article Writer, SEO Checker, Content Gap Analysis, and so much more.
I liked the initial experience and the options it provided me. Now, let’s move on to the actual working of Writesonic’s features.
Writesonic Homepage
- As I pasted the prompt and clicked the Create button, its AI is intelligent enough to probe me further on the style of the writing. Along with that, it lets you choose the style of your article by explaining the features of each one.
- It also has an impressive feature that lets you select your preferred references from the existing top-ranking articles. If you are too caught up, you can direct the AI to make the selections for you and proceed further.
- Once you have selected your preferred references or relied on AI to do so, it will then proceed to pick the ideal primary keyword, title, and secondary keyword to suit your title. It will also help you with a series of outline choices or to curate on your own for generating your article. Another marker for its efficiency is its capability to add a humanized tone to your work to improve readability.
- The entire process with Writesonic feels great because using it feels like a tool that is designed to prioritize your needs. It will pay heed to all your prompts and requests and even generate the article with the relevant image. Unlike many popular AI tools, it can write in the first person and address the topic in a more detailed way.
But, the problem with Writesonic is that it mimics the style of all the top-ranking articles, leaving very little space for any uniqueness or creativity. Secondly, it cannot add use cases or uphold a personal experience. It has to rely on shared experience and viewpoints to move forward.
More importantly, it lacks detailed insights into specific sections in the article. Nonetheless, I quite liked its features, for both content and SEO, and would definitely recommend this tool if you’re looking for quick, SEO-optimized article generation. However, you’ll need to refine the articles further on your own before they’re ready to publish.
Writesonic Article Generator in operation
Writesonic Article Generator option
4. ChatGPT
When it comes to efficient AI assistants, ChatGPT is where it all began. It is a highly efficient and easy-to-use chat assistant that makes writing easier. It can write on any given topic and allows you to modify your generated writing efficiently.
With ChatGPT, you are in command, and you get to decide its course of action.
Another interesting thing about ChatGPT is that even though it was designed as a writing assistant, it is now capable of helping with SEO insights and outlines, too.
ChatGPT chatbox
- The best thing about using ChatGPT is that you don’t need to log in right away and can use it without much hassle. But the fun part is, if you choose to log in to the app, it can retain all the information from the chat for future use.
- ChatGPT is highly refined and allows you two options to categorize your search, either by browsing the web or adding a valid reasoning for its answers.
- As you type the prompt, it generates an article for you almost instantly and allows you multiple attempts at modification. The generated work has optimized headlines, and the AI is able to understand the search intent quite easily.
ChatGPT-generated work
- My next plan was to direct ChatGPT to modify the generated answer by searching relevant sources from the web and reply with a reasoning behind it.
ChatGPT modification with reasoning
- As you can see, it generated the sample based on a shared experience and how the existing articles on the web approach the given concept. ChatGPT is incapable of adding any true input on its own, and whatever work it generates is based on existing information.
Needless to say, using ChatGPT is great if you are in search of a quick solution and are not willing to hire a writer’s services. But if you need a personalized and unique approach to your brand’s resources, ChatGPT won’t be able to do the job in the long term.
You’ll also need to remember that ChatGPT is prone to hallucination. So you’ll have to manually verify every answer before using it.
ChatGPT use case
5. SE Ranking
Another highly optimized tool for SEO, SE Ranking offers viable solutions for all your SEO optimization needs. As you proceed to log in to the app, it will analyse your profile with the help of a short and quick questionnaire. As you feed the required data for a more personalized search result, the tool leads you to its main interface.
You will find the main interface easy and pleasant to look at, and it has a proper instructional banner that makes the experience better. It has dedicated centers for all your SEO needs and a separate search box to help locate your website.
SE Ranking homepage
- When you start operating the tool, it becomes a bit complicated, owing to its multifunctional layers that need to be fed with details to function. The moment you add your website, it creates a separate “Project”.
- You can access multiple options alongside the ongoing tracking to get better SEO insight for your work. You can track your ranking, check the functionality of keywords, understand the search volume, and also connect with Google Analytics directly for more information.
- There is also a highly advanced section for your backlinks where you can put your links to the test and analyze any relevant gaps. Not only that, you can add your competitors' links in the same search and get a quick overview of your overall positioning.
SE Ranking “Project” analysis
- Another impressive thing about this smart tool is that it allows you to add up to five of your top competitors to make the analysis more functional. However, if you plan to use SE Ranking efficiently to help you in your content journey, you will have to cross the payment barrier.
You should remember that SE Ranking is only used for monitoring metrics, not as an SEO guidebook for implementing strategies. So, no matter which payment plan you subscribe to, you have to rely on human input to proceed accordingly.
SE Ranking Backlink Gap Analyzer
How to Choose the Right AI Tool for You
As we finish having a first-hand experience of the tools, the next big question is to figure out the ideal choice for you. Apart from the restrictions of your budget, you have to assess its accessibility and the capability to perceive the human input.
But as a business, you might also feel torn about going both ways by investing in a tool and, in turn, human intelligence for smooth functioning. So the ideal way out in this situation is to achieve a balance or a holistic chain of functioning.
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All you have to remember is: AI has not yet reached a point where it will be able to execute the content strategy by itself. In real life, you don't really need an Arnold Schwarzenegger to protect you from an uprising. You have to be wise in leveraging AI and ensure that it makes your writer’s and SEO Head’s job easier. AI is meant to be used as a tool to ease our workload, not replace humans. With Google leaning more towards a highly personalised experience, we suggest you keep your writers close and adhere to your SEO expert. But if you still feel you need a proper upgrade and a better hold of things, TechAtom is here to help! |
If you’re adamant on using an AI Content Optimization tool, keep the following in mind:
- Content Goal: Understand your content goal. Do you want to focus more on SEO optimization of your content or on bulk content generation? Based on this, you can narrow down your tool shortlist.
- Pricing: Not every tool is worth a high price. You want to get the best bang for your buck based on your optimization needs. So, check out the tool’s features and compare them with other competitor tools. Understand their offerings and the price gap to get more value.
- Integrations: The content optimization tool needs to be versatile enough to integrate with the rest of your marketing tech stack. You don’t want a tool that isn’t compatible with other tools like Google Analytics or platforms like WordPress. This will increase the turnaround time for content production, which won’t be feasible in the long run.
Conclusion
We understand that as a business, you might feel that you need to jump onto the AI bandwagon. The ideal way to get through this dilemma is to acknowledge your content goal. Many businesses fail to hold ground as they are under the delusion that generating more content, regardless of the quality, is the trick.
But, fortunately for me and every other writer and SEO expert out there, it’s not the case. AI can make your work easier by automating outreach, helping with emails, simplifying research, and adding a bit of flair here and there. It’s also great for drafting rough outlines of blogs to reduce your SEO research time.
But to craft compelling, original content, you need to tap into human connection. Most importantly, you must tell your users something new, not the same tired lines every AI-powered brand repeats.
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